There is no shortage of technical SEO tools for agencies. From identifying issues with site speed to crawling to indexing, it’s important to have the right tools in your arsenal to identify any technical issues that may be impacting organic search performance. What follows is a list of essential technical SEO tools that every SEO professional should become familiar with.
Screaming Frog is the crawler to have. To create a substantial website audit, it is crucial first to perform a website crawl with this tool. Depending on certain settings, it is possible to introduce false positives or errors into an audit that you otherwise would not know about. Screaming Frog can help you identify the basics like Missing page titles. You were missing meta descriptions and missing meta keywords. Large images. Errored response codes. Errors in URLs. Errors in canonicals. Advanced things Screaming Frog can help you do include: Identifying issues with pagination. You were diagnosing international SEO implementation issues and taking a deep dive into a website’s architecture.
Google Search Console
The primary tool of any SEO should be the Google Search Console. This critical tool has recently been overhauled. The new version replaced many old features while adding more data, features, and reports. What makes this tool great for agencies? Setting up a reporting process. For agencies that do SEO, good reporting is critical. If you have not already set up a reporting process, you highly recommend that you do so. This process can save you in the case of an issue with website change-overs when GSC accounts can be wiped out. If it is wiped out, it is possible to go back to all of your GSC data because you have been saving it for all these months. Agency applications can also include utilizing the API for interfacing with other data usage as well.
Where would we be without a solid analytics platform to analyze organic search performance? While free, it provides much in the way of information that can help you identify things like penalties, issues with traffic, and anything else that may come your way. In much the same way as Google Search Console works, if you set up Google Analytics correctly, it would be ideal to have a monthly reporting process in place. This process will help you save data for those situations where something awful happens to the client’s Google Analytics access. At least, you won’t have a situation where you lose all data for your clients.
Web Developer Extension
Web Page Test
Page speed has been a hot topic in recent years, and auditing website page speed audits bring you to many useful tools. To that end, webpagetest.org is one of those essential SEO tools for your agency. Cool things that can do with WebPageTest.org include Waterfall speed tests. Competitor speed tests. Competitor speed videos. Identifying how long it takes a site to load fully—time to the first byte. Start render time. Document object model (DOM) elements. This is useful for figuring out how a site’s technical elements interact to create the final result or display time.