As a startup business, a perfect logo is an essential part of your company’s future and recognition. Once you hit the unique design and eye-catchy symbol, soon you will be count on the list of big brands.
It is obvious that your mind strike with random questions such as:
- How is it possible to choose a perfect logo?
- Is it possible to become word of mouth?
- What features to be considered for a business logo?
No doubt! A business logo plays a significant role to attract potential customers, defining the company values and bring brand awareness.
According to the graphic designers expects, the logo must be impactful and striking at the first sight. It must be easy to remember. Creating an attention-grabbing logo is quite challenging, either you start from scratch or refresh your previous logo.
Purpose of the Logo:
A business logo is a drive to bring potential customers to fall in love with your brand. You must think it like you’re dating profile picture that makes people look into it and learn about you. Similarly, it’s a logo do to attract people to your business.
It may sound a dream comes true at the startup business that customer comes to your outlet, but, it is possible with your brand identity or impactful logo.
Your business logo brings an impressive first impression, it let the customers know the information regarding your business and convey the message that it’s right for them.
The logo is the essential part of your business as it’s going to be visible on your website, cards, packaging and other marketing branding material. Make sure that your logo must be powerful to withstand the market competition.
Logo defines your business identity:
Before you lead towards the basic design first think about your business uniqueness.
What your offers different from other competitors? You can highlight that particular character in your logo. Once you have a clear approach towards your uniqueness and what your brand comes with, the more effective design you can portrait for your company identification.
- Try to figure out the answers to the following questions:
- What makes you different from others?
- Name your brand in three words?
- What are your values and belief as a business company?
Here we have some amazing tips to make out your logo as an inspiration for others.
Brainstorm with random words: Bring out all the ideas in your mind on a paper and write them. You can better draw all the ideas even the worst ones. Sometimes brainstorming words can help you to get an impactful word or idea that makes your brand a hit in the market.
Think like your customers or viewers: Better to think like the audience to draw a wider concept about your business. You can ask your colleague or friend what they think about your business. Consider what is important for your customers.
Involve your family and friends: You can brainstorm with your family to create a magic and impactful logo for the business. The more you gather customer’s perspectives the better your logo is going to be.
Choose the style of your design
Now you are ready to translate your design into a style. Different factors are involved in designing a perfect logo. Play with colors, shapes and typography. It is better to move on step by step for your logo, rather than overwhelmed with the whole design.
Firstly choose the right design from the various styles. You can choose the best for your brand from the following styles:
Classic: A classic style is the evergreen logo that never gets out of date. You may adopt a trendy logo but it may lose its values quickly. A classic logo depicts that you’re a reliable source.
Retro or Vintage: If you want to symbolize history through your logo then vintage style is perfect for you. It will evoke your emotions and remind you about the past.
Minimalist: A minimalist design have a modern and fresh impact on the customers. The design utilizes clean lines and whitespaces along with minimum details.
Fun and quirky: If your brand is for the youth, then choose a fun and quirky style. It is used to be colorful, cute and friendly.
Handmade: The business deals in handmade products mostly choose this design to convey their message.
If you can’t choose one then you can mix them to create a unique and eye-catchy logo.
Right type of logo:
There are 7 main logos, you can choose any one of them. Choose the one that better defines your company aesthetics. You can combine the ideas as well to create something magical. Choose letter marks or monogram logos, wordmarks, pictorial marks, abstract logo, mascots, combinational mark or emblem.
Choose the right color:
Color plays a significant role in the designing of the perfect logo. Colors convey emotions and feelings. Every color has its own meaning.
Red- Anger, Passion or Excitement
Orange – Vibrant & Energetic
Purple –Creative and Imaginative
Yellow – Clarity of mind
Green – Peace, Health and Betterment
Blue – Strong & Dependable
Black – Neutral & Calm
Another important factor involves in the graphic design of a logo is typography. Three fonts are mostly preferred by graphic designers. One is the classic font that is Time New Roman, Serif font, Baskerville, etc. Script fonts and Sans Serif are also popular for blogging websites and businesses.
There are predated seven logotypes you can choose one from them to make a perfect logo for your business. You can choose a Monogram logo, Wordmark logo, Abstract Mark, Pictorial Mark, Combination Mark, Mascots, and emblem.
If you are not a creative person yourself and lack the knowledge of graphic designing then you can hire an expert or order to some freelancing marketplace to sketch the right logo for you.
Business logos have a great impact on business growth and recognition. Invest time and money to bring out an exceptional logo that strikes the memory as people see them.
Go, and create a dynamic and perfect logo for your upcoming websites, business or brand!