What is An SEO?
Search Engine Optimization is the process of improving the visibility of your site on search engines like Google and Bing when people search for products and services related to your business. The higher the visibility of your page in search results, the more likely you are to get noticed and attract potential and existing customers to your business.
How SEO works
While the mechanics of SEO can be summed up relatively simply, it takes time and effort to understand and know how to implement SEO. Many of you may be wondering what SEO is in the first place; SEO is the process of applying tried and true strategies according to the guidelines set by Google. Maybe people around you think so too. I’ve never even heard of technical SEO. Maybe you’ve been misled by these SEO companies? But we assure you that our SEO company is genuine and can play a very important role in the health of your website and help you convert web traffic into customers.
Search engines like Google and Bing have to sort through billions of websites in order to produce accurate search results, right? Google and other search engines use complex algorithms. Those algorithms are not shared with webmasters, you, or online marketers like us. That’s not surprising.
Types of SEO
There are three types of SEO
- On-page SEO – Anything on a web page, including blogs, product copy, web copy, etc.
- Off-page SEO – Anything that helps your SEO strategy that is done away from your website – backlinks.
- Technical SEO – Technical stuff done to improve search rankings – indexing a site to help bots crawl it.
Learn how Freelanceroz can help you with these details.
How to find a good SEO company?
When we talk about marketers, yes, we are marketers. We’re good at telling stories that make us look good. That’s fine. Making your SEO company look positive is a sign of professionalism, but it means you have to be wary of BS detectors and do your due diligence. Excessive hype is a bad sign. It can take months for a new search engine strategy to produce results, and it’s hard to predict how quickly a particular campaign will pay off. If you promise that your traffic will double overnight, you’re lying.
Transparency is also important. At Content Factory, we tell you everything we do for your company, and we even offer a training package that teaches you how to do it. (The best companies have their own strategies and tools, but if you can’t explain the basic process, move on.
A good sign is that the agency is curious about your company. This indicates that they are interested in getting results for you and want to make sure they have the right skills and experience to meet your needs. They should ask you questions about your company.
History of the company
When was the company founded? What is your mission? How big is your company? Who are your customers? Be careful not to be arrogant. No matter how experienced they are in their industry, you are the expert in your company.
Many digital marketing firms also handle PR and social media, but even if you are looking for a writer for your blog content, they will be representing you and need to get your voice right.
Your marketer will want to know how you are behaving with your audience. Are you formal or informal? Are there competitors or industry outlets that you really like? Are there topics or styles you dislike and want to avoid?
Marketing Strategy and Experience
Unless you’re a start-up, an SEO consultant or company will build on the marketing foundation you’ve laid. They will want to know about your blogging strategy, social media efforts, PR, etc.
A good search engine marketer will also ask about results and try to learn from your successes and failures.
SEO and Marketing Goals
Are you trying to get more traffic for certain important keywords? Is it to improve sales? Improve your brand image and recognition?
Your goals will determine the right approach to search engine optimization. Your agency should be really interested in understanding what you want. That way, they will be able to put together the most effective strategy for you.
Finding a good SEO company is all about finding one that understands you and your industry. Simply being “good at SEO” is not enough. After all, if an SEO company brings you tons of traffic, but none of that traffic converts, does it really matter? A good SEO company will know exactly what their customers are looking for and will target those keywords. My personal experience is webservicesct. It’s the best Company Ever. They provide High-Quality Work. Ranking Guarantee. Feel free to contact them and get amazing changes within a short time.