What exactly is graphic design?
Why is it essential for nearly every business nowadays?
How does it impact the targeted audience in a niche business? And finally, why do start-ups, brands, and organizations use graphic design to address their audience alike?
While you may be familiar with eye-catching advertisements on social media, artistic graphics on websites, and stunning spreads in magazines. Graphic design is way more than that. While it all comes under the domain of the term. It encompasses a lot including posters, infographics, logos, product labels, business cards, website layouts, app and website interfaces, and signs. Now coming to where we started
what exactly is graphic design?
While it may be a good start to list examples of what it incorporates. This does not paint the full picture. To know the sophistication involved and the intricacies of the field, keep on reading this high-level overview. Having said that. We’ll also look at why graphic design is important for your business and how it can provide value in the long run.
What is Graphic Design?
According to the American Institute of Graphic Arts, “graphic design is the art and science of planning and projecting ideas and data through visual and textual content”. In simple words, the art of graphic design is a way of communication for certain ideas as messages in a visual manner. While it may be as simple as designing a logo, complex jobs of designing websites and interfaces also come under the umbrella of the term.
Graphic design is a way to convert graphical and textual data into multiple media forms to help the producer connect with the consumer. It conveys the message and meaning of a project, campaign, event, or product to the end-user.
Importance of Graphic design
Graphic design provides an opportunity for companies to reach and address their targeted audience and websites to convey complex data to their visitors in a digestible manner, and for businesses to develop an identity through branding. Infographics help organizations and large tech companies to share data with the masses in a suitable and reader-friendly manner. We can say that graphic design is a way of storytelling in amusing ways.
A truly artistic graphic design catches the attention of the reader no matter whether he pays attention to it or not. Every day we come across magazines and websites, read for a minute or two, and move on. But, ideas hidden in the infographics become seeded in our minds whether we are aware of them or not. The design itself and the message it contains are stored permanently in our minds. This is how an artistic idea leaves its mark on our perspectives and possibly on many long-term decisions of our life.
Keep in mind that while most graphic design is done for purely commercial purposes, there are many instances around us where it is not done that way. Sometimes, graphic design is just for artistic aims. Do you remember what Keats said? His famous line: A thing of beauty is a joy forever.
The basics of Graphic Design
To better understand the dynamics of the field you’re about to enter, it is essential to have an understanding of the elements and a few key things that constitute design. Elements are used in conjunction or in contrast to each other to create the most
To create stunning, visually striking, and impactful designs for your business, you have to consider the following elements:
You’ll need to adhere to the principles of design as well to achieve effective composition. These principles and guidelines are a must in creating balance and stability in the final piece of work.
- Balance & sense of proportion
- Contrast within the design
- Emphasis on the central theme, idea, or message
- Movement in and between sub-designs
- Flow & rhythm
You may be well-aware of the old saying “rules are meant to be broken,” which is certainly true in this case. Make sure that you understand the essence of these principles before making a conscious decision of going against the norms. If you understand the essentials of graphic design, you can better judge and customize logos and other forms of visuals to impact your business.
Kinds of Website Design
There is no way we can confine the term to a single category or a major head. The field is diverse and contains branches and specializations within, ranging from as simple as print and website design to as complex as animation and motion graphics. You need to know them to better understand the dynamics of the field. After reading this article, you’ll be able to tell apart a good design from a bad one. But in the end, it all depends on your taste, the nature of your business, and your target audience.
If you asked a specialist about the term 30 years ago. The answer would have probably been limited to print-related examples like magazine covers, movie posters, and advertising leaflets. Now, it is stupid to think of such a diverse and complex field in terms of something pertaining to or related to papers.
Some of the modern-day graphic design categories stem from advancements in technology and include the following, just to name a few:
- Website Design involves creating engaging and intuitive website layouts, color schemes, navigation, and aesthetics.
- User Experience Design is focused on ensuring that a website or application is user-friendly or easy to navigate. The utmost focus of UX designers is on value, usability, desirability, and adaptability.
- Motion Graphics Designers bring visual elements to life and work on video games, animations, special effects, and movies.
Why is graphic design important for your business?
Now that you are familiar with the term and know the intricacies of it, the question becomes why it is important to focus on graphic design in a business? If you think that it is not as important as portrayed, think again. If you are a successful business, you’ll need to visually communicate with your customers sooner or later. Even a successful business cannot sustain itself without compelling communication. Sooner or later, you’ll have to advertise your services, products, and differentiation in a visually appealing manner.
Google defines graphic design as the art of combining visuals and text for advertising purposes. According to research, ninety percent of the information transmitted to a human brain is visual. According to another study, sixty-five percent of people are visual learners.
Keeping this in mind, “money spent on graphic design is an excellent investment you can ever make to create a persona for your business”.
The main reason why graphic design is essential to communicate is that people can understand and absorb things quickly. Naturally, it is easier to read data in a nutshell than to read lengthy paragraphs.
There are several ways to incorporate graphic design into your business. It will surely give you an idea of modern strategies to effectively communicate through graphic design.
A custom logo establishes brand identity, creates credibility, and positions your business authoritatively in the market. While many factors are important to consider for making a great logo for your company, the most important is the color palette. The choice of color scheme for a company logo is going to determine how the public and your target audience will interpret your business. If you are familiar with color theory, you may know that certain color patterns convey certain meanings. If you choose the right color scheme, it will attract the right audience for sure.
Keeping in mind the psychological effects that your branding has on prospects, your advertisements need to follow a similar set of guidelines to be successful. In an ocean of well-crafted advertisements, a bad advertisement will just sink like a boat.
The chances that your advertisement does not look like a noise without a heroic image, iconic style and a clear call to action are slim. In the advertisement, the essence of your brand should visually transmit to the minds of your readers. It is because a good design speaks louder than words.
A good website must be able to attract customers, retain visitors, and engage them in the long run. Designing a good website is impossible without considering user-experience, readability, and hierarchy of messages. Your website needs to be intuitive and predictably funnel perspective. Clear messaging and conveniently placed calls to action are essential in formulating the layout of the design of a website.
For your website to engage visitors and retain them, it should not only be visually appealing but should be easy to use too. Page load times and overall speed are also very important.
Appropriate use of typography, appropriate imagery, and content formatting are the only factors that a graphic designer has in his mind. But, on the other hand, if you keep on using the same words, stock photos, and massive visuals, you end up diluting your message. Innovative folding techniques, binding options, and varying use of textures can help you get out of the ultimate pitfall of advertising companies. Innovation is the only way to stand out in sales collateral.
Presentations are a great way to attract new customers and retain the older ones. If your presentations have a good structure, layout, and design, they can give your sales a sky-rocketing boost. Remember that a presentation is for a targeted audience. If it is not well-designed and customized for the targeted audience, it can do more harm than good. A good sense of graphic design is helpful to tell apart a good presentation from a bad one.
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